Developing a New Plug-in Hybrid Vehicle (Marketing Plan) Essay

Developing a New Plug-in Hybrid Vehicle (Marketing Plan) - Essay Example The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macro-economic factors are favourable for Ford’s hybrid car market development. However, after the financial crisis, the purchasing power of the UK consumer has reduced and hence the demand of high cost hybrid cars will remain low for few years. High brand image and large portion of market share are the two major strengths of Ford in UK, and increasing competition and high production cost are the major threat for the company. Major target market consists of high income group people who are tech savvy and environmentally conscious. The marketing strategy has been planned after considering the marketing, financial and societal objectives. As per the features of four P’s, Ford is expected to follow differentiation strategy by bringing product developments. Promotional activities are important for spreading consumers’ awareness for hybrid cars offered by Ford and hence, it will follow integrated marketing communication (IMC) approach for better performance. The financial planning is done based on projected sales revenue, and the anticipated profit for the years will be minimum. However, with increasing demand in the following years, the profitability is expected to increase. For controlling, evaluation and adjustments of strategies, balanced scorecard (BSC) approach is very effective as it includes major business perspectives. Ford will also use financial techniques for evaluating the effectiveness of the marketing strategy. 2. Introduction Globalization has brought several improvements in the society. In the case of economic developments, globalization has helped to encourage the trade and business among the world countries. Besides, with time, there has been a significant development in the field of technology that further expands the scope of trade and business in the global market. This has encouraged free trade policies and oligopol y market structure. As a result, competitiveness among the players in a given industry has been intensified to a higher extent. This competitiveness has urged the companies to gain a competitive advantage for avoiding unnecessary competition and achieving an upper hand position in the market (Reid, 2002). In this process, in the post-modern business organisations, developments and execution of effective strategic marketing plans has become inevitable tasks for them. Marketing activities are used for a number of reasons, for example, for increasing sales revenues, for brand developments, for promoting corporate image, for gaining trust of local market, for cost efficiency and for sustainability (Burrow, 2008, p.260). An extensive marketing plan includes a number of tasks and activities like developments of mission & objectives, environmental analysis, formulation, execution and evaluation of marketing strategies & tactics. In this process, marketers have to consider multiple elements of marketing. The primary element of marketing is known as four P’s i.e. product, price, promotion and place. Business organisati

Teaching Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Teaching Plan - Research Paper Example Nurse teachers need to develop a proper teaching plan that consisting of learner assessment, expected outcomes, appropriate teaching strategies, and applicable theory for the teaching interventions. Facts of the Case Rosemary celebrated her 27th birthday on June 12, 2013. Despite having attained this age, Rosemary has never visited a Voluntary Testing, and Counselling (VCT) centre to know her HIV status. There are several centres and hospitals in her hometown that test and advice people concerning their HIV status. Rosemary’s parents and workmates have made several unsuccessful attempts to encourage her to visit one of the centres to be tested since it is necessary for her if she wants to take good care of her health. Her fiance proposed marriage to her on condition that she accept to undergo the HIV testing first. Rosemary, however, did not agree. She argued that if the fiance does not trust her, then he can find another partner and go ahead to marriage. One of the reasons th at makes Rosemary to avoid testing her HIV status is that she fears to find out that she is positive; according to her, this would accelerate her death due to increased stress. Rosemary also fears that the doctors may reveal her HIV status test results, which will traumatize her in the face of her friends and relatives. Rosemary is undoubtedly aware that she was involved in a sexual relationship with a town businessman who died of HIV/AIDS approximately three years ago. Objectives of the Teaching Plan By the end of the teaching session, the learner will be able to: 1. Appreciate the necessity of undergoing the HIV test to know her status. 2. Understand how HIV/AIDS infections are spread, and the time that the virus takes to develop in the body of human beings. 3. Identify informed lifestyle choices and changes that will maintain health despite her HIV status. 4. Enlighten the learner about the significance of complying with the requirements of medication and nutrition. Assessment of the learner and Related Factors The learner in this case is Rosemary. Rosemary has developed a negative attitude towards HIV testing. Rosemary's beliefs that the doctors may reveal her HIV test results to her friends and family members, which may cause trauma and hatred. According to her, knowing or not knowing her HIV status does not make any difference because testing will not treat her if she is HIV positive. The factors that have led into this belief include intellectual limitations, inattention, lack of exposure to accurate information, and lack of motivation to learn. Most people do not understand the significance of knowing their HIV statuses because they do not have intellectual knowledge concerning the self-care. People who work in other fields such as industrial manufacturing, engineering, teaching and serving consultants are not informed about adversities associated with HIV/AIDS infections and the benefits of knowing their statuses during the early stages of infection ( Prater, 2011). Rosemary is a mature person who is about to get married. Rosemary is a qualified accountant and a bank manager in her hometown. Regardless of her intellect in the accounting field, Rosemary has limited intellectuality about the significance of going for a test to know her status of HIV. Inattention is another cause of failure to understand the health benefits of knowing one’s HIV status. Information about HIV/AIDS is one of the most common themes in the print