How to Find the REAL Target Market for Your Children’s Book

How to Find the REAL Target Market for Your Children’s Book How to Find the REAL Target Market for Your Children’s Book The basic idea of marketing a book is pretty straightforward: find out who likes your book, discover where they ‘live,’ then sell your book there and make them buy it. And when you’re publishing a children’s book, the principle is the same - with one exception.In the children’s book market, the target audience isn’t made up of children but the bigs who purchase the books for them. That might be parents, uncles, aunts, grandparents, teachers - whomever. Once you’re able to tap into what they want in a kid’s book, you’ll quickly realize that you couldn’t ask for a better target consumer:They have simple core desires: to get a book the child will love,Children go through a LOT of titles, so they always need new books,Once they find an author they like, they will read EVERYTHING they’ve written, andIt’s easy to find out where parents, teachers, and such ‘live’ online.With that in mind - weà ¢â‚¬â„¢re going to look at some ways that children’s authors have effectively targeted the people who buy children’s books. What's the REAL target market for children's books? Find out in this post Hit up social mediaBlogs, Instagram, Facebook Groups, Twitter, Reddit. These days, parents of young kids are almost always millennials - and, as a result, will rely on the internet for almost any kind of recommendation. And meeting your readers isn’t just limited to libraries...Plan school visitsâ€Å"Many children’s book authors don’t realize that many schools set aside an annual budget for paid author visits,† Jones says. And indeed, there’s a chance you could be eventually paid for your school appearances.The trick here is to be organized. Make sure you have a plan in place before you contact any schools. Tell them what age range the book is for, send over links, a cover image, a synopsis and anything else they might want to know about your book. "How to plan a school visit for your children's book" and more #selfpubtips Then as soon as the school agrees, send over a summary of your planned visit. At this point, Jones would also be sure to secure sales with their parents, if appropriate. (Remember who your target audience really is.)Jones finishes up her advice with this: â€Å"Follow up the email with a phone call to let them know that you visit local schools for free, in return for the school sending slips home, offering the chance to buy signed copies of the book.†And there are plenty of other tricks you can try to reach the children’s gatekeepers. You can try creating a trailer, you can guest post for parenting blogs. So long as you stay focused and direct your efforts to find where the buyers of children’s book live - you won’t go far astray.Have you tried any of these tips before? What's been your experience like marketing your children's book? Leave your thoughts in the comments below and we'll get back to you right away.