East African Breweries Company Profile Essay - 4935 Words

EAST AFRICAN BREWERIES Table of Contents Company profile 3 Concept of strategy 4 History of EABL 5 Geographic scope 5 Product scope 6 Sources of competitive advantage 6 Recent changes in EABL 9 Diversification strategy 10 Performance track records 12 Challenges facing EABL 14 Company profile East African Breweries Limited (EABL) is East Africa s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks. The company’s ambition is â€Å"to create the best performing, most trusted and respected consumer products company in Africa†. Its vision is â€Å"To be the most celebrated business in every market in Eastern Africa†. Core values guiding the company include passion about consumers, value of each other, taking pride in what they do freedom to succeed and striving to be the best. Consumer insights drive the growth of the company and they therefore maximize on this aspect. EABL s core brands include, among others, Tusker, Pilsner, Bell Lager, Guinness, Malta Guinness, Alvaro, Uganda Waragi, Senator, Johnnie Walker and Smirnoff Ice. The Company’s wholly owned subsidiaries include Salopia Limited, Allsopps (EA) Sales Limited, East African Breweries (Mauritius) L imited, Central Glass Industries Limited, International Distillers Uganda Limited, East Africa Maltings Limited, East African Maltings (Uganda) Limited, EABL Tanzania Limited and EABL International Limited. 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